Ross Web Consulting

Senior Engineer · 25 Years Shipping Software

Custom software, built around the way you actually work. Delivered by one senior engineer at a fraction of the cost of a team.

I'm Ryder Ross. For 25 years I've built software with agencies, startups as CTO, research labs, and large platforms. Long before AI rewired coding, I was already effective at the part most engineers miss: understanding the business and building what actually matters. AI has made me faster. Experience is what makes the work good.

What I do

The hard part was never typing the code. It's knowing what to build.

Hands-on engineering

I take ideas to working software — from data model to deployed product. Modern AI tooling lets one senior engineer deliver what used to take a small team.

Technical leadership

I provide my clients expert architecture decisions, technical direction, vendor and hiring calls, and team management. I'm embedded enough to be successful, but versatile and light enough to grow with you.

Audits & technical second opinions

For managers who need to know if the system underneath them is sound, the contractor estimate is reasonable, or the rewrite is necessary. I've been trusted by Fortune 50 companies for clear answers, sound judgement and proven expertise.

About

I help organizations fix the systems that are slowing them down.

Twenty-five years of building software, on staff and as a consultant, across organizations of every shape. I'm who gets called when something complex has to get built.

These days, the most rewarding work is with elevating my clients — I love helping teams with workflows held together by spreadsheets, vendors, and software that was good enough five years ago. I'm not the cheap option per hour, but I can replace several roles. That's where the real ROI shows up.

Based in California. Working with clients across the US.

In their words

What clients have said over the years.

Ryder designed the customization tool that became the highlight of our new website — and led to a dramatic increase in sales the following year.
Robert Hirn · Director of Technology
I'd classify you as an anomaly. You are on it and require no hand-holding and no additional overhead. But you're expensive. You're worth it. I get what I pay for.
Devin Silberfein · Creative Director
He came in and immediately added value — everyone who interacted with him (and that was a large group of stakeholders) was very impressed. I'd jump at the chance to work with him again.
Patrice Embry · Project Manager
Of all the software consultants I've worked with, Ryder is the most productive, intelligent, resourceful and results oriented I've found. The job gets done — on time, and implemented better than I imagined.
Jason Gordon · Engineering Lead
I trust you 110%.
Todd Kramer · Client

Want to talk to a former client directly? Ask for references when we connect.

Get in touch

Tell me what you're trying to build.

A few sentences is fine. I read every message and reply personally.

Prefer email? email me